A fundamental necessity in business is to stay ahead of the competition. In this age of technology, it is an absolute no-brainer that investing in software in one way or another is crucial in achieving this. 

• The question surrounding the use of software in business is not why but which.
• Some choose to purchase licenses for existing proven technologies to enhance their operations, and while this does work and is safe, is it the most beneficial option?
• The answer is a complex one, to be honest, as problems are different and require different solutions. Sometimes, a use case is so specific and innovative that an existing solution does not exist. Other times, a thorough comparison proves an off-the-shelf product to be the winner, and at times, you can efficiently solve a problem without the need for software. 
• Nevertheless, most modern businesses, in some form, are software businesses. Either through customer-facing user interfaces or enterprise systems, for example, that streamline internal operations. 
• Taking this into consideration, here are a few reasons why investing in tailor-made software solutions would prove to be beneficial for both startups and existing successful ventures.

Scalability  

1. Growth is a fundamental aim for businesses of all sizes. Therefore, it’s imperative to have software solutions that can seamlessly adapt to the evolving needs and size of operations. While licensed software may offer different plans catering to various business sizes, such as a pay-as-you-go model (PAYG), custom solutions provide unparalleled scalability. Software developed from scratch can effortlessly scale up or down in response to changes in market demand, usage patterns, or workload fluctuations. This agility ensures optimal resource use where you can prevent wastage during decreased demand and ensure there is no performance loss during increased usage periods. A scalable software system is indispensable for sustainable growth and competitive advantage in today’s dynamic business environment, especially for online businesses experiencing rapid expansion.
2. Moreover, scalability extends beyond just operational adjustments. Custom software solutions can also scale in terms of geographical expansion, accommodating businesses seeking to enter new markets or serve a broader customer base. Businesses can effectively manage growth trajectories by leveraging scalable software infrastructure while maintaining operational efficiency and ensuring a consistent user experience across diverse markets and regions worldwide.

Flexibility  

The point of software in business is to solve real business problems and thereby bring value. The best way to solve a specific problem is to have a specific solution. For whatever use cases, existing off-the-shelf software today is powerful and can cater to many different business rules. They are, however, limited by their inability to solve unique and rare problems. It is quite a common occurrence in a software project for client requirements needing to be changed or altered to meet the limitations of the existing system you choose to use. A tailor-made solution prevents the need to modify reasonable requirements as it would be built from the ground up entirely to solve the problem. Rather than redefining requirements around an existing solution, tailor-made software defines a solution around the existing problem.

Adaptability